From The Lab
Real tests. Real winners.
A handful of recent PickFu polls from across our portfolio. Real shoppers in real categories voting on real creative. This is what every cycle of Aftercare looks like.
Aftercare is Phase 2 of the Mindful Goods method: Build, then Optimize. Ongoing split testing and creative refreshes after launch, backed by 1,000+ consumer polls, 1,300+ total split tests, and 850+ brands.
Trusted across categories
Your competitors launched four new SKUs. The algorithm shifted twice. The buyer who used to shop on price now shops on ingredient transparency. Nothing about your listing is wrong. It just stopped being right.
Most brands treat creative as a one-time launch. We treat it as the operating layer of the business. Every test compounds on the last. That is the entire reason we are still climbing while your competitors are flat.
— Daniela, Founder of MindfulGoods
Aftercare does not promise a specific lift. It creates the system that makes lift measurable.
Aftercare does not promise a specific lift. It creates the system that makes lift measurable: baseline capture, monthly tests, winner refreshes, and a clear read on what to test next.
Most agencies will not give you a win rate. Here is ours, pulled from our live testing program. Real Amazon Experiments. Real outcomes. No cherry-picking.
Most agencies form hypotheses from a handful of past projects. We form them from a dataset nobody else on Amazon has.
1,300+ split tests and 1,000+ consumer polls across 850+ brands. Every hypothesis we run on your listing is informed by what we have already seen win, lose, and surprise us in your category.
Supplements, CPG, beauty, baby, pets, home. We know what moves the needle in each, and which patterns carry across. Your category is rarely the first time we have seen it.
Every test runs against one of four conversion levers: Attention, Interest, Trust, Doubt Removal. We do not test elements. We test against the lever your buyer is stuck on.
A handful of recent PickFu polls from across our portfolio. Real shoppers in real categories voting on real creative. This is what every cycle of Aftercare looks like.
A disciplined loop that runs on your top SKU, month after month, until the numbers flatten. Then we find the next weakest link and start again.
We score your SKU against the Trust Ladder (Attention, Interest, Trust, Doubt Removal) and identify the weakest lever, informed by patterns from the playbook.
Creative directors generate variants against the hypothesis. Storyboarded, briefed, and scoped into production.
Real Amazon Prime shoppers in your category vote and explain. Concepts are validated before they touch production.
Voter comments are run through a custom analysis layer that surfaces themes, objections, and unexpected language we feed into the next round.
The PickFu winner runs against your live control inside Amazon. Real traffic. Real revenue. The data decides what stays.
Winner stays. Hypothesis updates. The next cycle begins on the first of the month.
We do not test for the sake of testing. Every cycle targets the element most likely to move the needle for your SKU right now.
Pick the cadence that fits your catalog. Both tiers run the same disciplined loop, managed by our team.
For brands optimizing a hero SKU with a steady monthly cadence.
For brands ready to test across more SKUs with proactive refreshes.
Have 20+ SKUs? The Full-Catalog Program starts at $10K/mo and is scoped separately.
We could fill this page with PickFu winners. Here are two more from recent test cycles.
Book a 20-minute call. We will look at your top SKU, point to the weakest lever, and tell you what we would test first.
Book a 20-minute callIf your listing needs more than ongoing optimization, we build the whole thing from scratch. Strategy, design, copy, and content. All in one go.